Instagram For Your Landscape Design Business

4 Reasons Why You Should Use Instagram For Your Landscape Design Business

Landscape design is an extremely visual skill which relies on both artistic talent and an understanding of the various landscaping techniques and materials. Social media marketing is one of the best ways to gain exposure for your landscape design business, and when used well, can reap huge financial benefits.

Instagram is arguably the best way to capture both. It allows you to present visual landscape design related content – such as photos of your best work – to people who are interested and likely to make use of your services. Here are 4 reasons why you should always use Instagram for your landscape design business:

  1. Instagram allows you to connect with potential clients

As a visually oriented content platform, Instagram lets you post photos and videos which are likely to be attractive to people who are interested in landscape design. The best landscape design businesses have thousands of followers on Instagram, which allows them to connect with a wide range of people who have the potential to become clients in the future.

  1. Instagram lets you showcase your work

Instagram is one of the best ways to showcase your best landscape design work. One of the first things that potential clients will do when they’re thinking about using your services is search for you on social media. If you’ve got a strong following and a lot of high-quality content on Instagram, you will find it a lot easier to convince people to use your design services.

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Social Media Marketing

Why is Social Media Marketing so Important

Digital marketing has become a very competitive field, which means that it is important to choose your marketing streams very carefully. Some forms of digital marketing, like search engine marketing (SEM) can be very expensive, and offer little return on investment. Others, like social media marketing (SMM), are extremely cost effective when used right.

Social media marketing can be done in two ways. First, you can build a strong social media presence, and can advertise directly from your business or website page. Secondly, you can create highly targeted, carefully created ads for platforms like Facebook or Twitter, advertising your business to the people who are most likely to become customers in the future.

The benefits of social media marketing are huge, and you definitely shouldn’t ignore it. A few of the reasons why SMM is so important include:

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WordPress for Next Website

5 Reasons Why You Should Use WordPress For Your Next Website

WordPress is one of the best content management systems (CMS) available today. It powers a huge percentage of the websites on the internet, and for good reason. WordPress is super diverse, offers a huge range of features and plugins, and let’s you do pretty much anything you want to your website.

Ultimately, I’d recommend using WordPress to build your next website – but I’m sure you want to know why. With this in mind, I’ve put together a short list of my top 5 reasons why you should consider using WordPress:

WordPress is super popular
WordPress’s popularity makes it a great choice for first time website builders. The fact that so many people use it means that there are a lot of resources available online. If you have trouble doing something, you will be able to find answers.

Even if you can’t find direct tutorials or articles outlining the things you need to know, you will be able to find answers on forums or in chat rooms. Anyway, the fact that WordPress is so popular speaks for itself – it mustn’t be too bad!

WordPress is open source
Most website builders aren’t open source and therefore come with some limitations. On the other hand, WordPress is fully open source, which means that you can edit absolutely anything you want – as long as you have the skills.

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Guest Posts

Should I Write Guest Posts For Other Websites?

Building links back to your business website is one of the best ways to build a strong SEO rank. This is why link building is included in any digital marketing company’s suite of SEO services. A decent SEO ranking score will help your website appear high on the search engine results pages for a range of different keywords, which in turn should drive more traffic to your site.

Writing guest posts for other websites is one of the most effective ways to build high quality backlinks. However, it’s important to make sure that you don’t write posts for any of your competitors websites, or you may be benefiting them without meaning to. However, does this mean that you shouldn’t write for any landscaping websites?

Should I write for any landscaping sites?

The short answer is yes, you should definitely try and write guest posts for landscaping and landscape design related websites! However, you need to be careful about what sort of sites you choose. Consider the following when you’re choosing websites to write guest posts for:

  • Make sure that you don’t offer to write for any business websites that could compete with your for clients. Writing decent content for a competitor will not only benefit them, but it will probably also take clients away from you.

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Email Marketing Campaigns

How Clear Branding Can Benefit Your Email Marketing Campaigns

Email marketing is one of the major digital marketing streams in the modern world. Although it can seem difficult to build an effective email marketing campaign, it is worth putting the work in to make sure that you are getting the most out of it.

However, it is important to make sure that your email marketing campaigns are clearly branded and carefully designed with respect to your business. Doing this can have a wide range of benefits that can be far reaching, as they can greatly improve your email campaign conversion rate.

Branding Your Emails Like A Pro:

There are many ways to brand your emails, but you should always do you best to make sure that you stay professional. Emails which are branded well will perform well, so you should always make sure that you are doing the following:

Using clear formatting – You should always use a clear, consistent formatting layout. Doing this will help your readers identify with your brand, will help encourage them to return to your emails regularly, and will help them stay engaged with the entirety of your content.

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Renovate A Website

How Often Should You Renovate A Website?

Probably at the minimum, you should look into a website overhaul every 2 years or so. There’s a number of reasons behind this:

Technology changes fast. You don’t need us to explain it, right?
Device trends change. About seven years ago, it was still rare to see large numbers of visitors using mobile devices. But now the majority of traffic is smartphones, tablets, and pads. You have to be sure those devices can access and easily navigate your site by making your designs responsive.

Security is a constant battle. If your blog software is more than 12 months old, chances are it’s already vulnerable to exploits and attacks.

Styles and trends change fast too. Just look at a typical page even from, say, 2008. It looks ancient now, because the web evolves so fast. A site that looks outdated won’t inspire confidence in your prospective customers.

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Web Design

Clarity Of Message In Web Design

The year is 2013, the competition is tough, the number of web design competitors is high, and you only have 3-10 seconds to make the most recent visitor to stay on your website. If they stay, chances are that they can be converted, and to make them stay, web design plays a critical role.

Don’t get us wrong, we still believe that content is king. However, the web design can highlight and present the content effectively and efficiently, or it can overpower it thus reducing the effectiveness and clarity of the message. When it comes to conversions, web design and the UI play an equally important role along with the content of the website.

PERSUASION VS. CLARITY
Persuasive web designs, and web designs with clarity, are often considered as two opposite ends of the spectrum. When one thinks of persuasive web design; flash animations, bright eye catching colours, banners, and similar features come to mind. The main aim of a persuasive web design is to capture the user’s attention within the first few seconds of their arrivals.

However, persuasive designs may not always equal conversions. Once the users stay, they start to browse and try to find what they are looking for, and if they can’t find what they are looking for, they move onto another website.

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Directory link building

Directory Link Building for Link Popularity and Superior SEO

In search engine optimisation (SEO), off page issues have become more and more significant as they relate to rankings. In particular, link popularity can build or destroy a website with the search engines.

Link popularity is the amount and quality of the incoming links that are pointing to your website. It can be determined that these other sites that link to you, consider your site important enough to link to.

From the search engines point of view, your website is considered important as well.

One of the most difficult areas of SEO is building link popularity because the search engines don’t want unnaturally fashioned links, so there are no easy ways to create link popularity.

The days of link farms and huge link exchange programs are history. Those strategies now could have you removed from a search engine.

The search engines like links from valued websites. These are called ‘authoritative’ sites. The first one you should try and get a link from is the Open Directory Project (ODP) otherwise known as DMOZ.  Listings are free, but can take a notoriously long time to get. Make sure you follow the instructions to the letter – or you will be wasting your time trying.

Other directories you should check out are Slinky Directory or Yahoo.

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Pay-Per-Click

Optimising Your Web Pages for Great Pay-Per-Click Results

When you pay the search engines per click for traffic, it is a good way to work out very quickly if you have a problem with your website.

While it is vital to your internet marketing strategy that your website has quick load times – it is down right painful if you don’t have optimised landing pages for your Pay-Per-Click marketing!

If you are experiencing poor conversions from your test traffic, one of the first things that you should do is run a Web Page Speed Report for your site.

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