The Pros And Cons Of 7 Different Types Of Web Hosting

The Pros And Cons Of 7 Different Types Of Web Hosting

When you are creating a website for your business, apart from choosing the best web design that you can, one of the other matters you need to address is hosting your website when it goes live. This is often when a degree of confusion exists for the simple reason that there are multiple types of web hosting available. To give you a clearer understanding of the web hosting types available, we have outlined seven of the most popular below along with the pros and cons of each one.

Shared Hosting – An extremely popular option whereby your website is hosted on servers that also host other websites.


• Very affordable
• Easy to use
• Ideal for beginners
• Servers are pre-configured


• Limits of bandwidth
• Limits on website file storage space
• Traffic flow to other sites may impact your website’s performance
• Limits on program languages

Virtual Private Server Hosting (VPS) – With this, you are sharing a server, but your website is hosted within its own partitioned area of that server.


• Dedicated space within the server
• Option to install any software you need
• Stable and reliable
• Website should not be impacted by traffic spikes to other sites


• Technical know-how needed to configure and manage server
• Software security is your responsibility
• Server performance is your responsibility
• Likely to have control and configuration limits


5 Benefits Of Business Partners Having A Buy-Sell Agreement

The structure of many businesses is a partnership, and one question that is often asked of Perth commercial lawyers,  is “What happens to the business partnership should anything happen to me?”. The “anything happens to me” part of that question is a subtle way of saying “if I died”. Regardless of your age, whilst your death may not something you want to dwell on for too long, it is never prudent to have made no contingencies, especially if you have assets that include a business.

Such an asset would be your share of a business that you are a partner in, and thus we are going to look specifically at buy-sell agreements which deal with partnership ownership in the sad circumstances following a partner’s death. We should also point out that whilst buy-sell agreements often trigger when a partner passes away, they can also be triggered by other events.


A Guide to Establishing a Profitable Online Business Venture

A Guide to Establishing a Profitable Online Business Venture

Starting a business venture online can be a daunting task. You may be filled with questions about how to get started, which platform to use, or how to ensure your business venture is profitable. With so many unknowns it’s natural to feel overwhelmed. But don’t worry, you can make it work!

This guide will help you navigate the muddy waters of starting a business venture online in a more organized, efficient, and profitable way. You’ll learn about the various platforms available, the importance of creating a solid business plan and budget, the various marketing strategies that could help gain customers, and the various legal considerations you should keep in mind. With the right approach, you can create a profitable online business that brings in revenue, customers, and success. So, let’s get started and learn how to establish a profitable online business venture.

Research Your Niche and Audience

Creating a successful online business venture requires a sound strategy and thorough planning. Before you get started, it is essential to research your niche and audience. This is key to building a successful brand. Doing research about your industry, competitors, target customers, and their behaviour will give you the insight you need to develop a strong branding, strategy, design, and marketing plan. It will also help you determine the most effective way to finance your business. With the right research and analysis, you can create a winning business plan and position your venture for success.


SEO Strategy

3 Key Actions Every SEO Strategy Must Include

If an SEO strategy is to be effective, it needs to include a significant number of different strands and within each of them, there will be specific actions, tactics, and techniques.

In practice, the strategy of any single SEO campaign will differ from others depending on the individual who is planning and implementing it.

However, no matter what the nuances are between different SEO campaigns, there are still some basic principles which should be employed in all of them if they are to be successful. Here are three which should certainly be included.

Ensure Your Website Has All The Basics Right

If you are building a house, it will only stay standing if the foundations are solid, and that same principle applies to your website in terms of SEO. You can employ all the tactics you like, but if the basic elements of on-site SEO are not in place, they will be for nothing.

This includes ensuring metadata is correct and optimised for every page, and not just the home page. It also means checking that nothing is going to hinder the load speeds, and that all the security protocols are in place.


Instagram For Your Landscape Design Business

4 Reasons Why You Should Use Instagram For Your Landscape Design Business

Landscape design is an extremely visual skill which relies on both artistic talent and an understanding of the various landscaping techniques and materials. Social media marketing is one of the best ways to gain exposure for your landscape design business, and when used well, can reap huge financial benefits.

Instagram is arguably the best way to capture both. It allows you to present visual landscape design related content – such as photos of your best work – to people who are interested and likely to make use of your services. Here are 4 reasons why you should always use Instagram for your landscape design business:

  1. Instagram allows you to connect with potential clients

As a visually oriented content platform, Instagram lets you post photos and videos which are likely to be attractive to people who are interested in landscape design. The best landscape design businesses have thousands of followers on Instagram, which allows them to connect with a wide range of people who have the potential to become clients in the future.

  1. Instagram lets you showcase your work

Instagram is one of the best ways to showcase your best landscape design work. One of the first things that potential clients will do when they’re thinking about using your services is search for you on social media. If you’ve got a strong following and a lot of high-quality content on Instagram, you will find it a lot easier to convince people to use your design services.


Social Media Marketing

Why is Social Media Marketing so Important

Digital marketing has become a very competitive field, which means that it is important to choose your marketing streams very carefully. Some forms of digital marketing, like search engine marketing (SEM) can be very expensive, and offer little return on investment. Others, like social media marketing (SMM), are extremely cost effective when used right.

Social media marketing can be done in two ways. First, you can build a strong social media presence, and can advertise directly from your business or website page. Secondly, you can create highly targeted, carefully created ads for platforms like Facebook or Twitter, advertising your business to the people who are most likely to become customers in the future.

The benefits of social media marketing are huge, and you definitely shouldn’t ignore it. A few of the reasons why SMM is so important include:


WordPress for Next Website

5 Reasons Why You Should Use WordPress For Your Next Website

WordPress is one of the best content management systems (CMS) available today. It powers a huge percentage of the websites on the internet, and for good reason. WordPress is super diverse, offers a huge range of features and plugins, and let’s you do pretty much anything you want to your website.

Ultimately, I’d recommend using WordPress to build your next website – but I’m sure you want to know why. With this in mind, I’ve put together a short list of my top 5 reasons why you should consider using WordPress:

WordPress is super popular
WordPress’s popularity makes it a great choice for first time website builders. The fact that so many people use it means that there are a lot of resources available online. If you have trouble doing something, you will be able to find answers.

Even if you can’t find direct tutorials or articles outlining the things you need to know, you will be able to find answers on forums or in chat rooms. Anyway, the fact that WordPress is so popular speaks for itself – it mustn’t be too bad!

WordPress is open source
Most website builders aren’t open source and therefore come with some limitations. On the other hand, WordPress is fully open source, which means that you can edit absolutely anything you want – as long as you have the skills.


Guest Posts

Should I Write Guest Posts For Other Websites?

Building links back to your business website is one of the best ways to build a strong SEO rank. This is why link building is included in any digital marketing company’s suite of SEO services. A decent SEO ranking score will help your website appear high on the search engine results pages for a range of different keywords, which in turn should drive more traffic to your site.

Writing guest posts for other websites is one of the most effective ways to build high quality backlinks. However, it’s important to make sure that you don’t write posts for any of your competitors websites, or you may be benefiting them without meaning to. However, does this mean that you shouldn’t write for any landscaping websites?

Should I write for any landscaping sites?

The short answer is yes, you should definitely try and write guest posts for landscaping and landscape design related websites! However, you need to be careful about what sort of sites you choose. Consider the following when you’re choosing websites to write guest posts for:

  • Make sure that you don’t offer to write for any business websites that could compete with your for clients. Writing decent content for a competitor will not only benefit them, but it will probably also take clients away from you.


Email Marketing Campaigns

How Clear Branding Can Benefit Your Email Marketing Campaigns

Email marketing is one of the major digital marketing streams in the modern world. Although it can seem difficult to build an effective email marketing campaign, it is worth putting the work in to make sure that you are getting the most out of it.

However, it is important to make sure that your email marketing campaigns are clearly branded and carefully designed with respect to your business. Doing this can have a wide range of benefits that can be far reaching, as they can greatly improve your email campaign conversion rate.

Branding Your Emails Like A Pro:

There are many ways to brand your emails, but you should always do you best to make sure that you stay professional. Emails which are branded well will perform well, so you should always make sure that you are doing the following:

Using clear formatting – You should always use a clear, consistent formatting layout. Doing this will help your readers identify with your brand, will help encourage them to return to your emails regularly, and will help them stay engaged with the entirety of your content.


Renovate A Website

How Often Should You Renovate A Website?

Probably at the minimum, you should look into a website overhaul every 2 years or so. There’s a number of reasons behind this:

Technology changes fast. You don’t need us to explain it, right?
Device trends change. About seven years ago, it was still rare to see large numbers of visitors using mobile devices. But now the majority of traffic is smartphones, tablets, and pads. You have to be sure those devices can access and easily navigate your site by making your designs responsive.

Security is a constant battle. If your blog software is more than 12 months old, chances are it’s already vulnerable to exploits and attacks.

Styles and trends change fast too. Just look at a typical page even from, say, 2008. It looks ancient now, because the web evolves so fast. A site that looks outdated won’t inspire confidence in your prospective customers.


Web Design

Clarity Of Message In Web Design

The year is 2013, the competition is tough, the number of web design competitors is high, and you only have 3-10 seconds to make the most recent visitor to stay on your website. If they stay, chances are that they can be converted, and to make them stay, web design plays a critical role.

Don’t get us wrong, we still believe that content is king. However, the web design can highlight and present the content effectively and efficiently, or it can overpower it thus reducing the effectiveness and clarity of the message. When it comes to conversions, web design and the UI play an equally important role along with the content of the website.

Persuasive web designs, and web designs with clarity, are often considered as two opposite ends of the spectrum. When one thinks of persuasive web design; flash animations, bright eye catching colours, banners, and similar features come to mind. The main aim of a persuasive web design is to capture the user’s attention within the first few seconds of their arrivals.

However, persuasive designs may not always equal conversions. Once the users stay, they start to browse and try to find what they are looking for, and if they can’t find what they are looking for, they move onto another website.


Directory link building

Directory Link Building for Link Popularity and Superior SEO

In search engine optimisation (SEO), off page issues have become more and more significant as they relate to rankings. In particular, link popularity can build or destroy a website with the search engines.

Link popularity is the amount and quality of the incoming links that are pointing to your website. It can be determined that these other sites that link to you, consider your site important enough to link to.

From the search engines point of view, your website is considered important as well.

One of the most difficult areas of SEO is building link popularity because the search engines don’t want unnaturally fashioned links, so there are no easy ways to create link popularity.

The days of link farms and huge link exchange programs are history. Those strategies now could have you removed from a search engine.

The search engines like links from valued websites. These are called ‘authoritative’ sites. The first one you should try and get a link from is the Open Directory Project (ODP) otherwise known as DMOZ.  Listings are free, but can take a notoriously long time to get. Make sure you follow the instructions to the letter – or you will be wasting your time trying.

Other directories you should check out are Slinky Directory or Yahoo.



Optimising Your Web Pages for Great Pay-Per-Click Results

When you pay the search engines per click for traffic, it is a good way to work out very quickly if you have a problem with your website.

While it is vital to your internet marketing strategy that your website has quick load times – it is down right painful if you don’t have optimised landing pages for your Pay-Per-Click marketing!

If you are experiencing poor conversions from your test traffic, one of the first things that you should do is run a Web Page Speed Report for your site.


Designing Websites

More On Designing Websites For Universal Access

Visitors who have visual problems require a little more effort. A fraction of your visitors may be colourblind. To be easily accessible to colourblind persons, insert colours that do not appear similar when viewed. You can hold trial sessions for colourblind people to give you an idea of the colour shades that you can safely use to maintain their distinct quality.

In case of totally blind visitors, the task can get tougher since normally, blind people use a screen reader software that reads out aloud one word at a time, one line at a time. This could be very frustrating for them since if the information that they require is at the bottom of the page, then the software would take up valuable time in reading through the entire page before reaching the bottom. (more…)

Designing Profitable Websites

More On Designing Profitable Websites

• Although graphics and images make your website look trendy, they also increase the loading time. Make sure you do not have too many images or your website will run slowly and the visitor may lose interest. Let there be graphics and pictures, but only where necessary.

• When you write any articles or details on the web, remember to keep your paragraphs short and simple. Internet browsers may not have time to go through wordy and lengthy sentences. Thus, split your paragraphs and sentences. The fonts and text color should not hurt the readers’ eye. You can use white space so that it relaxes the eyes and the reader doest get lost while reading. The font should be visible enough so that readers find it convenient to go through it. (more…)

Click Bank

Making Money Online With Click Bank

Click bank is the most well-known and popular affiliate program to earn money online. You must have seen ads flashing on the net to help you change your fortune by becoming a member of the affiliate network. This may not need much investment. All you need is a computer and an Internet connection. There are several products on the click bank site that you can promote and earn good profits. Simply create an account and log on to visit an online market.

Click bank can be well termed as online marketing, as you will find variety of products put up for sale. After creating an account, you can choose any of the products to promote them. Always be cautious, when choosing any product. There are millions of products available leaving you with many options. Go for the products that pay you higher. However at the same time, these products should not be very common, since there will be several people selling the same products reducing your chances to earn profits. It is good to make a research concerning these products that would be available and which could most easily be sold. Choose rare products to sell, which would offer good value in return.


Internet Marketing Strategy

Branding – An Effective Internet Marketing Strategy

Branding has an important role to play in every organization. To survive in the competitive world, one has to create a brand for the company to be recognized among several other brands. To name a few, Coca Cola, Reliance has made a mark with their relevant industries. Internet itself envisages a huge market and thus you could pose a big challenge to brand your products. The Internet branding strategy differs from the normal methods.

The websites when came first in the market have been very successful in maintaining the brand. Sites like Amazon and EBay are still very popular and referred to. When entering the Internet market, you must be lucky enough to have no competition or else you need to step in the field with lot of financial backing and strong branding strategies to survive the competition. To build a brand, you need to make sure that your website is SEO (search engine optimized). An SEO website makes it easy to come and display your brand on the first page making it visible to vast number of people.

Internet Marketing Plan

Creating A Great Internet Marketing Plan

A well conceived Internet marketing plan can successfully project the name of your business earning you the recognition of your own brand. It will help you reach out to a huge group of potential clients and consumers. If you need to know how to go about making an Internet marketing plan for your business here are a few tips to help you start off in the right direction.

Determine your objective: You first need to consider what you want to achieve through Internet marketing strategy. Ask yourself whether your aim is to

• expand your customer base,
• provide your present customers with fresh information and services,
• increase the sale of your products and services,
• create an online community from your target audience,
• find out how much the Internet marketing plan is going to cost

Once you figure out what you really want to achieve from your marketing plan and have a definite budget for the plan it will help you make a truly effective marketing plan.