Landscape design is an extremely visual skill which relies on both artistic talent and an understanding of the various landscaping techniques and materials. Social media marketing is one of the best ways to gain exposure for your landscape design business, and when used well, can reap huge financial benefits.
Instagram is arguably the best way to capture both. It allows you to present visual landscape design related content – such as photos of your best work – to people who are interested and likely to make use of your services. Here are 4 reasons why you should always use Instagram for your landscape design business:
- Instagram allows you to connect with potential clients
As a visually oriented content platform, Instagram lets you post photos and videos which are likely to be attractive to people who are interested in landscape design. The best landscape design businesses have thousands of followers on Instagram, which allows them to connect with a wide range of people who have the potential to become clients in the future.
- Instagram lets you showcase your work
Instagram is one of the best ways to showcase your best landscape design work. One of the first things that potential clients will do when they’re thinking about using your services is search for you on social media. If you’ve got a strong following and a lot of high-quality content on Instagram, you will find it a lot easier to convince people to use your design services.
- Instagram is effectively free advertising
Most advertising streams require a constant influx of money. Things like pay per click and paid social media advertising can yield decent results, but they can also cost a lot of money. When used well, Instagram effectively lets you advertise your landscape design services for free. Sure, it will take time to build a strong following, but make sure that you only share high quality content, and the results will come!
- People use Instagram
A huge percentage of the world’s population is on social media. Instagram is one of the world’s most popular social media platforms (behind only YouTube and Facebook) with over a billion users. This makes it an extremely valuable advertising platform. If you use it well, you could reach a huge percentage of the people in your geographic location, gaining significant brand exposure and driving new potential clients to your website.
As you can see, people Instagram is arguably the most effective social media platform for landscape design businesses to use. However, it’s important to make sure that you share more than just good images – make sure that every single photo that you share on your business page is GREAT! If you can do this successfully, you will find yourself quickly becoming one of the leading landscape design businesses in your area.