Social Media Marketing

Why is Social Media Marketing so important

Digital marketing has become a very competitive field, which means that it is important to choose your marketing streams very carefully. Some forms of digital marketing, like search engine marketing (SEM) can be very expensive, and offer little return on investment. Others, like social media marketing (SMM), are extremely cost effective when used right.

Social media marketing can be done in two ways. First, you can build a strong social media presence, and can advertise directly from your business or website page. Secondly, you can create highly targeted, carefully created ads for platforms like Facebook or Twitter, advertising your business to the people who are most likely to become customers in the future.

The benefits of social media marketing are huge, and you definitely shouldn’t ignore it. A few of the reasons why SMM is so important include:

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Email Marketing Campaigns

How Clear Branding Can Benefit Your Email Marketing Campaigns

Email marketing is one of the major digital marketing streams in the modern world. Although it can seem difficult to build an effective email marketing campaign, it is worth putting the work in to make sure that you are getting the most out of it.

However, it is important to make sure that your email marketing campaigns are clearly branded and carefully designed with respect to your business. Doing this can have a wide range of benefits that can be far reaching, as they can greatly improve your email campaign conversion rate.

Branding Your Emails Like A Pro:

There are many ways to brand your emails, but you should always do you best to make sure that you stay professional. Emails which are branded well will perform well, so you should always make sure that you are doing the following:

Using clear formatting – You should always use a clear, consistent formatting layout. Doing this will help your readers identify with your brand, will help encourage them to return to your emails regularly, and will help them stay engaged with the entirety of your content.

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Renovate A Website

How Often Should You Renovate A Website?

Probably at the minimum, you should look into a website overhaul every 2 years or so. There’s a number of reasons behind this:

Technology changes fast. You don’t need us to explain it, right?
Device trends change. About seven years ago, it was still rare to see large numbers of visitors using mobile devices. But now the majority of traffic is smartphones, tablets, and pads. You have to be sure those devices can access and easily navigate your site by making your designs responsive.

Security is a constant battle. If your blog software is more than 12 months old, chances are it’s already vulnerable to exploits and attacks.

Styles and trends change fast too. Just look at a typical page even from, say, 2008. It looks ancient now, because the web evolves so fast. A site that looks outdated won’t inspire confidence in your prospective customers.

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Web Design

Clarity Of Message In Web Design

The year is 2013, the competition is tough, the number of web design competitors is high, and you only have 3-10 seconds to make the most recent visitor to stay on your website. If they stay, chances are that they can be converted, and to make them stay, web design plays a critical role.

Don’t get us wrong, we still believe that content is king. However, the web design can highlight and present the content effectively and efficiently, or it can overpower it thus reducing the effectiveness and clarity of the message. When it comes to conversions, web design and the UI play an equally important role along with the content of the website.

PERSUASION VS. CLARITY
Persuasive web designs, and web designs with clarity, are often considered as two opposite ends of the spectrum. When one thinks of persuasive web design; flash animations, bright eye catching colours, banners, and similar features come to mind. The main aim of a persuasive web design is to capture the user’s attention within the first few seconds of their arrivals.

However, persuasive designs may not always equal conversions. Once the users stay, they start to browse and try to find what they are looking for, and if they can’t find what they are looking for, they move onto another website.

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