5 Benefits Of Business Partners Having A Buy-Sell Agreement

The structure of many businesses is a partnership, and one question that is often asked of Perth commercial lawyers,  is “What happens to the business partnership should anything happen to me?”. The “anything happens to me” part of that question is a subtle way of saying “if I died”. Regardless of your age, whilst your death may not something you want to dwell on for too long, it is never prudent to have made no contingencies, especially if you have assets that include a business.

Such an asset would be your share of a business that you are a partner in, and thus we are going to look specifically at buy-sell agreements which deal with partnership ownership in the sad circumstances following a partner’s death. We should also point out that whilst buy-sell agreements often trigger when a partner passes away, they can also be triggered by other events.


A Guide to Establishing a Profitable Online Business Venture

A Guide to Establishing a Profitable Online Business Venture

Starting a business venture online can be a daunting task. You may be filled with questions about how to get started, which platform to use, or how to ensure your business venture is profitable. With so many unknowns it’s natural to feel overwhelmed. But don’t worry, you can make it work!

This guide will help you navigate the muddy waters of starting a business venture online in a more organized, efficient, and profitable way. You’ll learn about the various platforms available, the importance of creating a solid business plan and budget, the various marketing strategies that could help gain customers, and the various legal considerations you should keep in mind. With the right approach, you can create a profitable online business that brings in revenue, customers, and success. So, let’s get started and learn how to establish a profitable online business venture.

Research Your Niche and Audience

Creating a successful online business venture requires a sound strategy and thorough planning. Before you get started, it is essential to research your niche and audience. This is key to building a successful brand. Doing research about your industry, competitors, target customers, and their behaviour will give you the insight you need to develop a strong branding, strategy, design, and marketing plan. It will also help you determine the most effective way to finance your business. With the right research and analysis, you can create a winning business plan and position your venture for success.


Social Media Marketing

Why is Social Media Marketing so Important

Digital marketing has become a very competitive field, which means that it is important to choose your marketing streams very carefully. Some forms of digital marketing, like search engine marketing (SEM) can be very expensive, and offer little return on investment. Others, like social media marketing (SMM), are extremely cost effective when used right.

Social media marketing can be done in two ways. First, you can build a strong social media presence, and can advertise directly from your business or website page. Secondly, you can create highly targeted, carefully created ads for platforms like Facebook or Twitter, advertising your business to the people who are most likely to become customers in the future.

The benefits of social media marketing are huge, and you definitely shouldn’t ignore it. A few of the reasons why SMM is so important include:


Renovate A Website

How Often Should You Renovate A Website?

Probably at the minimum, you should look into a website overhaul every 2 years or so. There’s a number of reasons behind this:

Technology changes fast. You don’t need us to explain it, right?
Device trends change. About seven years ago, it was still rare to see large numbers of visitors using mobile devices. But now the majority of traffic is smartphones, tablets, and pads. You have to be sure those devices can access and easily navigate your site by making your designs responsive.

Security is a constant battle. If your blog software is more than 12 months old, chances are it’s already vulnerable to exploits and attacks.

Styles and trends change fast too. Just look at a typical page even from, say, 2008. It looks ancient now, because the web evolves so fast. A site that looks outdated won’t inspire confidence in your prospective customers.


Directory link building

Directory Link Building for Link Popularity and Superior SEO

In search engine optimisation (SEO), off page issues have become more and more significant as they relate to rankings. In particular, link popularity can build or destroy a website with the search engines.

Link popularity is the amount and quality of the incoming links that are pointing to your website. It can be determined that these other sites that link to you, consider your site important enough to link to.

From the search engines point of view, your website is considered important as well.

One of the most difficult areas of SEO is building link popularity because the search engines don’t want unnaturally fashioned links, so there are no easy ways to create link popularity.

The days of link farms and huge link exchange programs are history. Those strategies now could have you removed from a search engine.

The search engines like links from valued websites. These are called ‘authoritative’ sites. The first one you should try and get a link from is the Open Directory Project (ODP) otherwise known as DMOZ.  Listings are free, but can take a notoriously long time to get. Make sure you follow the instructions to the letter – or you will be wasting your time trying.

Other directories you should check out are Slinky Directory or Yahoo.


Designing Profitable Websites

More On Designing Profitable Websites

• Although graphics and images make your website look trendy, they also increase the loading time. Make sure you do not have too many images or your website will run slowly and the visitor may lose interest. Let there be graphics and pictures, but only where necessary.

• When you write any articles or details on the web, remember to keep your paragraphs short and simple. Internet browsers may not have time to go through wordy and lengthy sentences. Thus, split your paragraphs and sentences. The fonts and text color should not hurt the readers’ eye. You can use white space so that it relaxes the eyes and the reader doest get lost while reading. The font should be visible enough so that readers find it convenient to go through it. (more…)