Instagram For Your Landscape Design Business

4 Reasons Why You Should Use Instagram For Your Landscape Design Business

Landscape design is an extremely visual skill which relies on both artistic talent and an understanding of the various landscaping techniques and materials. Social media marketing is one of the best ways to gain exposure for your landscape design business, and when used well, can reap huge financial benefits.

Instagram is arguably the best way to capture both. It allows you to present visual landscape design related content – such as photos of your best work – to people who are interested and likely to make use of your services. Here are 4 reasons why you should always use Instagram for your landscape design business:

  1. Instagram allows you to connect with potential clients

As a visually oriented content platform, Instagram lets you post photos and videos which are likely to be attractive to people who are interested in landscape design. The best landscape design businesses have thousands of followers on Instagram, which allows them to connect with a wide range of people who have the potential to become clients in the future.

  1. Instagram lets you showcase your work

Instagram is one of the best ways to showcase your best landscape design work. One of the first things that potential clients will do when they’re thinking about using your services is search for you on social media. If you’ve got a strong following and a lot of high-quality content on Instagram, you will find it a lot easier to convince people to use your design services.

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Social Media Marketing

Why is Social Media Marketing so Important

Digital marketing has become a very competitive field, which means that it is important to choose your marketing streams very carefully. Some forms of digital marketing, like search engine marketing (SEM) can be very expensive, and offer little return on investment. Others, like social media marketing (SMM), are extremely cost effective when used right.

Social media marketing can be done in two ways. First, you can build a strong social media presence, and can advertise directly from your business or website page. Secondly, you can create highly targeted, carefully created ads for platforms like Facebook or Twitter, advertising your business to the people who are most likely to become customers in the future.

The benefits of social media marketing are huge, and you definitely shouldn’t ignore it. A few of the reasons why SMM is so important include:

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